The ecosystem.
Five companies. One mission.
Built to work together.
Each entity is independent. But they're designed as rails — education feeds commerce, commerce feeds infrastructure, infrastructure makes everything scalable.
Where we operate.
Three active companies. Two in development. Each one a rail in the system.
SellerUP Academy
Education for the global earner.
SellerUP is where the journey starts. We build capability — curriculum, coaching, and community — for Indonesian creators and MSMEs who want to earn globally, not just locally.
- Revenue-generating skills (not vanity metrics)
- USD-earning models for creators and sellers
- Creator commerce literacy
- Business fundamentals for the UMKM owner
Entropi
Creator commerce infrastructure.
Entropi is the monetization layer. We partner with creators and merchants to unlock new revenue streams — through content commerce, brand partnerships, and financial tools built for the Indonesian market. This is not an MCN. Entropi is infrastructure — the rails that connect Indonesian creators to global earning.
- Creator commerce partnerships
- Distribution networks across platforms
- Financial rails for creator income
- B2B2C scaling models
Cine.ly
Video and content, built for global reach.
Cine.ly is the content layer. A platform built for video-first creators to publish, distribute, and monetize their work — designed from the ground up for the Indonesian market with global distribution in mind.
- Video publishing and content distribution
- Creator monetization tools
- Global audience reach from an Indonesian base
- Content-commerce integration with Entropi
Coming soon
Fetchpy
The platform for Indonesian jastiper.
Fetchpy is built for Indonesia's jastiper economy — a platform that connects personal shoppers with buyers who need access to products across borders.
Culy.ai
AI agents that make the ecosystem run smarter.
The intelligence layer — AI automation built to help creators, sellers, and operators move faster with less effort.
The thesis.
Indonesia's 270 million people represent an untapped global earning opportunity. We're building the full stack — education, commerce, infrastructure, content, and intelligence — as an interconnected system, not a portfolio of isolated bets.
Get in touch